The darkness caused a spike in crime activities.
Looting, rape, and murder was rampant. Unfortunately, it'll take months of extensive repair before electricity could be brought back to the city.
So we thought of an alternative.
One of Pepsi's largest bottling plants affected by the typhoon was in the city, with a lot of the bottles made left wasted.
Using these as material with just water, a solar panel, battery and LED, we created light bottles that could last up to 10 hours during the night.
“Providing light to vulnerable communities has a big impact on safety and quality of life.”
After the installation of Pepsi bottle lights in the streets of Tacloban, there was a rapid drop on crime activities in the recovering city.
This initiative was recognized at international award shows such as Cannes Lion, LIA, One Show and at ASEAN shows such as Ad Stars and Red Apple.
But more importantly:
Liter of Light has now become a global, grassroots movement committed to providing affordable, sustainable solar light to poor communities. It has been recognized by the UN and adopted for use in some UNHCR camps.
To date, 850, 000 homes in 15 countries has been provided with lights, and a glimmer of hope for a brighter future.