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JIF 1-300 PEANUTS

How do you make people really remember that JIF is the only peanut butter brand that contains 1,300 peanuts in every jar?

Repetition, of course.

1,300 times just for one jar of Jif.

We launched online and created content

We even posted some how-to videos

Some thought we were nuts for thinking people were going to do it.

But after less than a week, all 1,300 JIF peanut butter jars have been claimed.