Francin Cruz / Senior Art director
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Gender Typo

Won Gold for Young Glory.

Team: Francin Cruz | Robin Soukvilay

We were tasked to create a campaign that clearly educates young people about what they can do to support non-binary people, and elicits active support.

PROBLEM

PROBLEM

But with the variety of how non-binary people identify themselves, keeping track of what they want to be addressed as can come up as a challenge.

SOLUTION

SOLUTION

Use language as a tool to support non-binary people at the moment they are being talked about, starting with people we know.

Let's say your friend Diana identifies herself as non-binary.

Let's say your friend Diana identifies herself as non-binary.

In the "About" section of her social media accounts, she selects what best represents her. In Facebook, she has the option of selecting "Genderfluid".

Now, when Diana is mentioned by friends with an incorrect pronoun, that pronoun will highlight itself as a typo. 

Now, when Diana is mentioned by friends with an incorrect pronoun, that pronoun will highlight itself as a typo. 

The correction bubble that pops up will allow users to correct the typo with the preferred pronoun and learn more about non-binary people like your friend.

We don't stop there.

We don't stop there.

To educate and encourage others to do the same, the corrected post will be posted with the correction bubble still in tact. 

As friends and friends of friends scroll through their newsfeeds, they will come across someone they know who has corrected their gender typo toward another.

As friends and friends of friends scroll through their newsfeeds, they will come across someone they know who has corrected their gender typo toward another.