For something that’s supposed to keep you safe, safety signs can feel a bit too cold.
We didn't want safety to feel like another boring lecture either.
So to break through a sea of ignorable sameness, we took a warmer, more relateable approach that really connected with people, and dogs, and turtles on a more personal level.
With safety satisfaction scores rising by 5% over six months, surpassing industry benchmarks by 66%.
This was a first in Metrolinx history.
The work has been recognized in local and international award shows.