An idea as part of Pantene's campaign #WhipIt (globally adapted and rebranded to #ShineStrong), we created a print ad positioned in the newspaper crossword section.
The hints relating for men and women in the Across and Down sections respectively will be similar but,
This is to emphasize Pantene's fight against the double standards against women that is still happening in today's society.
To learn more about the campaign, watch below: